Traditional marketing or advertising can often be unwieldy and expensive for a young company but many have found great success with smart, strategic partnerships that bring visibility without the staggering cost.
Whether you offer a B2C product (business-to-consumer), or a B2B (business-to-business), there are fundamentally three types of partnerships, beyond your investors, incubators and advisors, to consider.
To find out what these partnerships are, click to the article written by Megha Desai on Entrepreneur.com.