Forbes recently came out with an article titled, “What Eating Chocolate Can Teach You About Customer Service And Building A Great Customer Experience.” It references a Yale study that supports that experiences, both positive and negative, are amplified when shared with another person. Good chocolate tastes better when you are tasting it with someone else and bitter chocolate tastes worse, even in the absence of direct communication.
My first thoughts when I learned this were, “How can a brand take advantage of the extra pleasure we may get from our neighbor and associate it back with the brand?
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In a growing era of female empowerment and positive body rhetoric, Aerie has revolutionized the lingerie game. In 2014, the lingerie offshoot of American Eagle launched its #aerieREAL campaign, retiring the airbrush for good. Aerie has promised to stop photoshopping its models to demonstrate the company’s commitment to empower its female customers to love their bodies as they are. The company credits its new honest campaign with a 20% increase in sales in 2015...
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When I say car commercial, what images come to mind? As AdWeek also recently pointed out, car ads typically feature SUVs overcoming rough terrains or well-groomed Adonises racing through deserted highways or down winding mountain paths at top speeds to nowhere. With the recent Super Bowl and Oscars, many new car ads have aired lately. Thankfully, not everyone stuck to the aforementioned generic motifs...
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Foursquare, traditionally a location-based discovery and social media app, is taking a shot at marketing analytics. The company has just released a new marketing tool called Attribution Powered by Foursquare. Essentially, Attribution uses data from non-incentivized users of Foursquare and Swarm to track how effective marketing campaigns are in getting customers to go to a company’s store...
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Mountain Dew Takes Over All-Star Weekend: Mountain Dew, after terrifying the world with its PuppyMonkeyBaby, followed up its Super Bowl success this weekend to deliver an interactive NBA All-Star experience featuring Google’s new Tilt Brush. Lady Gaga Performs Futuristic Bowie Tribute: Intel worked together with Lady Gaga to create one of the most stunning Bowie tributes using new live face mapping...
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As the last remnants of confetti are cleared from Levi’s Stadium in Santa Clara, this year’s Super Bowl finally comes to a close. But what seems to prevail, year after year, is not the final score, but the highly anticipated commercials that come with the big game. At least, that’s what advertisers hope for. But how effective are Super Bowl commercials? The Super Bowl contributes about 10% of all TV advertising digital activity, and a 30 second commercial on NBC costs about $4.5 million. Is all the hype worth what advertisers are paying? It all depends...
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